No two clients’ requirements are the same, and we’ve done everything from putting in place a tone of voice strategy for a leading children’s charity, to designing fake beards for an arts festival. We’re usually directly contracted by clients, but occasionally work in partnership with our agency friends.
Organisations have come to realise that if you want a distinct and coherent brand, you have to pay as much attention to the words you use as you do to your visuals. One unified, inspiring voice that expresses what’s special about you, and runs through all your communications? It’s possible, as our clients have found.
We’ve delivered tone of voice projects for World Vision UK, Citizens Advice and the New Forest National Park Authority. And our director Sarah is the author of the definitive third sector best practice guide on brand language, Perfect Pitch: linking voice and values, published by CharityComms.
We can help, whether it’s developing a brand narrative to underpin your comms, or gathering audience insights to inform your strategy. We can audit your current approach to comms, research your target audiences, and develop and test key messages.
We’ve delivered brand and comms strategy projects for clients including the Motor Neurone Disease Association, the New Forest National Park Authority, Citizens Advice and Mind.
Sometimes it’s a single tweet that sums up your strategy for the next 10 years. Other times it’s a report that shows the impact of your work through compelling stats and stories. We have extensive experience in content and copywriting, and excel in long-form copywriting, where sustaining a consistent tone – and the audience’s attention – is especially challenging. We can also project manage the content gathering, writing and editing process.
We’ve delivered content and copywriting projects for clients include CLIC Sargent, The Law Society, Mind and the Motor Neurone Disease Association.
Every staff member and volunteer is an ambassador for your organisation, so wouldn’t it be great if they all had the tools and confidence to communicate brilliantly? In our ever-more connected world, your reputation can’t just be left to the comms team. Our training builds capacity in all parts of the organisation from frontline staff to senior leaders. We also help comms teams keep their own skills fresh, and run workshops for professional and industry bodies like CharityComms.
We’ve delivered training and workshops for clients including Babergh and Mid Suffolk District Councils, Citizens Advice and Home-Start UK.