Who we are

A bit more about us.

Our story

Self Comms was born out of a desire to help charities up their communications game. Since 2013 we have helped more than 20 charities, public sector and not-for-profit organisations improve their approach to comms, from big names to the small-but-mighty. We’re passionate about social sector organisations connecting their voices with their values, and putting audiences at the heart of what they do. Experience has taught us that there’s no effective communications or brand strategy without audience insight, so we continually improve how we deliver both for the organisations we work for, big or small.


Sarah Fitzgerald

Sarah, our founding director, has worked as a freelance communications consultant since 2013, specialising in strategy, audience research, brand, messaging, training and content for clients including CLIC Sargent, Scope, Mind, World Vision UK and Amnesty International UK. Sarah is the author of Whatever Next? Public engagement in 2022 and Pitch Perfect: Linking voice with values, both published by CharityComms. She is an associate consultant with Eden Stanley and Claremont Communications, and has chaired a small charity, the Miscarriage Association. Sarah started out as a journalist, and before setting up Self Comms, was Head of Communications at the Motor Neurone Disease Association.


Mel Barry

Self Comms consultant Mel has spent the last 18 years working in the charity sector, focusing on raising awareness, brand building, public relations, publications and campaigns. Clients include the PSP Association, Glasspool Charity Trust, and HENRY. Before becoming a communications consultant, Mel was head of communications at a children’s and adult hospice. Mel specialises in bringing stories to life and finding innovative ways to communicate and attract attention, and her work has been recognised with three industry awards.